Lighting Sells the Product
Two thirds of the electrical budget went into display lighting. Everything the customer is meant to pick up is lit at least twice, from different angles.
We mocked up three lighting scenarios full-scale in the empty shell before committing, because photos of a lit display never predict how it actually reads in a room.
Designed to Change Every Season
A flagship store has to look new several times a year without a renovation budget to match, so flexibility became a design requirement in its own right.
A Layout That Can Be Reset
Every fixture is on a common module and none of them are fixed to the floor, so the store can be rearranged for a new season overnight.
One Wall Left Deliberately Blank
The rear feature wall was left unfinished on purpose, built to take new graphics or shelving each campaign without patching or repainting the whole store.
Fit-Out Highlights
The build combined a flexible fixture system with a small number of fixed architectural moves.
- A modular track and fixture grid spanning the entire sales floor
- Timber-slatted feature wall for rotating apparel displays
- Backlit shelving units for the accessories counter
- A reset-ready blank wall reserved for seasonal graphics
Three Seasons Later
The store has now been reset for three separate seasonal campaigns using only the in-house visual merchandising team, with no contractor called back for any of them.
We stopped budgeting for a fit-out crew every season. The store was built to redecorate itself.